Tableau includes powerful interactive visual exploration and analytics and dashboard tools. The platform – which is designed for both data scientists and casual business users – makes it possible to create, modify and adapt visuals to match nearly any need or situation. Tableau’s data visualization platform has emerged as a market leader for a very clear reason: it transforms data into attractive and useful charts, graphics, infographics, heat maps, cluster maps and much more. However, the solution requires an Internet connection to operate effectively, and it only supports about 50 major functions – much less than Tableau. GDS also delivers built-in comparison features that make it easy to view changes over time. GDS allows users to customize reports and dashboards, including adding logos, icons and other properties. This makes it ideal for viewing business and marketing metrics that are more digitally focused, including things like ad spend, site traffic, and search rankings. It offers dashboards that tie together various data sources and data streams, typically from Google applications or online advertising data sources. Google Data Studio’s TBI and data visualization solution is adept at delivering attractive charts, graphics, geo maps, heat maps, bullet charts, pie charts, pivot tables, scorecards and numerous other representations. Its versatility – including integrations with various dashboards and web portals – is a big plus.Īlso see: Top Business Intelligence SoftwareĪ dashboard in Google Data Studio. Tableau is equipped to ingest large volumes of data and delivers models on Windows, Macs, iOS and Android devices. One of the strengths of Tableau is that it also seamlessly integrates with Slack and has a variety of other connectors designed for data science, business applications and other tasks. As a result, the BI software connects and integrates with Salesforce at a deep level. Another advantage of Tableau is that it’s part of Salesforce. The application connects to a vast array of data sources, including Microsoft Excel, SQL Server, Google BigQuery, Snowflake, SAP HANA, Salesforce, Splunk and Amazon Redshift.įurthermore, Tableau is equally adept at grabbing data from all the major players in the cloud-based data storage space, including Google Drive, Microsoft OneDrive, Dropbox and Box. It’s no accident that Tableau has emerged as a leading data analytics solution. On the upside, the platform integrates with upwards of 150 cloud SQL, e-commerce and digital advertising platforms. Importing this data into GDS may also require additional steps or software. Google Data Cloud also doesn’t always play nicely with other vendor’s cloud data. Importing them requires additional steps and manipulation, including converting them to a Google Sheet document or a CSV file. For instance, the platform does not natively support Microsoft Excel files. However, using the platform with other software and tools can present challenges – including the need to rely on third party connectors and integration tools, sometimes available at an additional cost. Native support for many of its own data formats makes GDS a natural choice for organizations that rely on Google Cloud and various other Google apps. It’s no surprise that Google Data Studio works best with Google software, tools and systems, including BigQuery, Google Analytics and Firebase. Depending on your organization’s IT framework, your budget and how it approaches BI and analytics, either Google Data Studio and Tableau may stand out.Īlso see: Top Business Intelligence Software Google Data Studio vs. Sorting through the various options – along with strengths and weaknesses – is critical. However, there are also key differences in these data analytics applications. GDS and Tableau are two of the key tools used as data analytics trends reshape business. Clearly, as businesses focus on digital transformation, this ability to mine data for knowledge and guidance is critical.īoth Google Data Studio and Tableau offer attractive dashboards with rich graphics, and they’re both adept at ingesting, manipulating and processing data. Google Data Studio and Tableau are both packed with data analytics features and business intelligence capabilities that help organizations gain insights – and innovate. We may make money when you click on links to our partners. EWEEK content and product recommendations are editorially independent.
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